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内部出版物
CNKI学位论文(21)
知网期刊论文(6)
在“
Elsevier电子期刊
”中,
命中:
5
条,耗时:0.0109948 秒
在所有数据库中总计命中:
27
条
1.
Sto
r
ytelling du
r
ing
r
etail sales encounte
r
s
作者:
David A. Gilliam
;
Alex
R
.
Zablah
关键词:
Sto
r
y
;
Na
rr
ative
;
Sales communication
;
Influence tactics
;
Pe
r
suasion
刊名:Jou
r
nal of Retailing and Consume
r
Se
r
vices
出版年:2013
2.
The
r
elative impo
r
tance of b
r
ands in modified
r
ebuy pu
r
chase situations
作者:
Alex
R
.
Zablah
;
B
r
ian P. B
r
own
;
Naveen Donthu
关键词:
B
r
anding
;
Indust
r
ial b
r
anding
;
Business-to-business
;
Hie
r
a
r
chy of effects
;
B
r
and measu
r
ement
刊名:Inte
r
national Jou
r
nal of Resea
r
ch in Ma
r
keting
出版年:2010
3.
The
r
ole of mento
r
ing in p
r
omoting o
r
ganizational commitment among black manage
r
s: An evaluation of the indi
r
ect effects of
r
acial simila
r
ity and sha
r
ed
r
acial pe
r
spectives
作者:
B
r
ian P. B
r
own
;
Alex
R
.
Zablah
;
Danny N. Bellenge
r
关键词:
Employee tu
r
nove
r
;
Job satisfaction
;
Mento
r
ing
;
O
r
ganizational commitment
;
R
ace
刊名:Jou
r
nal of Business Resea
r
ch
出版年:2008
4.
Towa
r
d a theo
r
y of motivation and pe
r
sonality with application to wo
r
d-of-mouth communications
作者:
John C. Mowen
;
Sojin Pa
r
k
;
Alex
Zablah
关键词:
Pe
r
sonality
;
T
r
aits
;
Wo
r
d-of-mouth communications
;
Cont
r
ol theo
r
y
刊名:Jou
r
nal of Business Resea
r
ch
出版年:2007
5.
An evaluation of dive
r
gent pe
r
spectives on custome
r
r
elationship management: Towa
r
ds a common unde
r
standing of an eme
r
ging phenomenon
作者:
Zablah
;
Alex
R
.
;
Bellenge
r
;
Danny N.
;
Johnston
;
Wesley J.
关键词:
Custome
r
r
elationship management
;
C
R
M
;
Inte
r
action management
;
Knowledge management
;
R
elationship ma
r
keting
刊名:Indust
r
ial Ma
r
keting Management
出版年:2004
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