设为首页
收藏本站
网站地图
|
English
|
公务邮箱
About the library
Background
History
Leadership
Organization
Readers' Guide
Opening Hours
Collections
Help Via Email
Publications
Electronic Information Resources
常用资源
电子图书
期刊论文
学位会议
外文资源
特色专题
内部出版物
馆藏书目(4)
CNKI会议论文(6)
CNKI期刊论文0611(39)
Springer电子图书(5)
CNKI学位论文(6719)
知网期刊论文(4815)
在“
Elsevier电子期刊
”中,
命中:
290
条,耗时:0.0159603 秒
在所有数据库中总计命中:
11,588
条
1.
Working consumers: Co-creation of
brand
identity, consumer identity and
brand
community
identity
作者:
Iain Black
a
;
I.R.Black@HW.ac.uk" class="auth_mail" title="E-mail the corresponding author
;
Cleopatra Veloutsou
b
;
Cleoptra.Veloutsou@glasgow.ac.uk" class="auth_mail" title="E-mail the corresponding author
关键词:
Brand
co-creation
;
Brand
identity
;
Consumer identity
;
Brand
community
identity
;
Working consumers
;
Political marketing
刊名:Journal of Business Research
出版年:2017
2.
Interplay between intended
brand
identity and identities in a Nike related
brand
community
: Co-existing synergies and tensions in a nested system
作者:
Niels Kornum
a
;
nk.marktg@cbs.dk" class="auth_mail" title="E-mail the corresponding author
;
Richard Gyrd-Jones
b
;
rj.marktg@cbs.dk" class="auth_mail" title="E-mail the corresponding author
;
Nadia Al Zagir
c
;
nadia.balling@omd.com" class="auth_mail" title="E-mail the corresponding author
;
Kristine Anthoni
Brand
is
d
;
Kb@anew.dk" class="auth_mail" title="E-mail the corresponding author
关键词:
Intended
brand
identity
;
Collective identity
;
Nested identities
;
Orthogonal identities
;
Synergy
;
Tension
刊名:Journal of Business Research
出版年:2017
3.
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow
brand
s: The moderating effect of social comparison, trust, tie strength, and network homophily on
brand
identification,
brand
engagement,
brand
commitment, and membership intention
作者:
Joe Phua
a
;
joephua@uga.edu" class="auth_mail" title="E-mail the corresponding author
;
Seunga Venus Jin
b
;
venus@sejong.ac.kr" class="auth_mail" title="E-mail the corresponding author
;
Jihoon (Jay) Kim
a
;
jaykim82@uga.edu" class="auth_mail" title="E-mail the corresponding author
关键词:
Social media
;
Social networking sites (SNSs)
;
Uses and gratifications theory (UGT)
;
Brand
community
;
Brand
relationships
;
Social comparison
;
Tie strength
;
Network homophily
刊名:Telematics and Informatics
出版年:2017
4.
Brand
Networks as the Interplay of Identities, Selves, and Turtles: Commentary on “Interplay between intended
brand
identity and identities in a Nike related
brand
community
: Co-existing synergies and tensions in a nested system”
作者:
Robert Kozinets
;
rkozinets@usc.edu" class="auth_mail" title="E-mail the corresponding author
关键词:
Brand
s
;
Ecosystem
;
Identity
;
Networks
刊名:Journal of Business Research
出版年:2017
5.
Promoting continual member participation in firm-hosted online
brand
communities: An organizational socialization approach
作者:
Junyun Liao
;
Ph.D. student
a
;
haoyueshan@foxmail.com
;
Minxue Huang
;
Professor
a
;
huangminxue@126.com
;
Bangming Xiao
;
Lecturer
b
;
xiaobangming@mail.hzau.edu.cn
关键词:
Firm-hosted online
brand
community
;
Socialization
;
Member education
;
Interaction support
;
Participation feedback
刊名:Journal of Business Research
出版年:2017
6.
Consumers’ relationships with
brand
s and
brand
communities - The multifaceted roles of identification and satisfaction
作者:
Bastian Popp
a
;
b.popp@leedsbeckett.ac.uk
;
Herbert Woratschek
b
;
dlm@uni-bayreuth.de
关键词:
Consumer-
brand
identification
;
Customer satisfaction
;
Brand
communities
;
Customer loyalty
;
Word-of-mouth communication
刊名:Journal of Retailing and Consumer Services
出版年:2017
7.
Informal learning processes in support of clinical service delivery in a service-oriented
community
pharmacy
作者:
Brand
on J. Patterson
;
Pharm.D.
;
Ph.D.
a
;
e
;
Brianne K. Bakken
;
Pharm.D.
b
;
f
;
William R. Doucette
;
Ph.D.
c
;
william-doucette@uiowa.edu
;
Julie M. Urmie
;
Ph.D.
c
;
Randal P. McDonough
;
Pharm.D.
;
M.S.
d
关键词:
Informal learning
;
Community
pharmacy
;
Pharmacy technician
;
Clinical pharmacy services
刊名:Research in Social and Administrative Pharmacy
出版年:2017
8.
Performing identities: Processes of
brand
and stakeholder identity co-construction
作者:
Sylvia von Wallpach
a
;
svw.marktg@cbs.dk" class="auth_mail" title="E-mail the corresponding author
;
Andrea Hemetsberger
b
;
andrea.hemetsberger@uibk.ac.at" class="auth_mail" title="E-mail the corresponding author
;
Peter Espersen
c
关键词:
Brand
;
Stakeholder
;
Identity
;
Co-construction
;
Performativity theory
刊名:Journal of Business Research
出版年:2017
9.
Community
Members' Perception of
Brand
Community Character: Construction and Validation of a New Scale
作者:
Marleen Relling
a
;
marleen.relling@gmail.com" class="auth_mail" title="E-mail the corresponding author
;
Oliver Schnittka
b
;
Oliver@sam.sdu.dk" class="auth_mail" title="E-mail the corresponding author
;
Christian M. Ringle
c
;
c.ringle@tuhh.de" class="auth_mail" title="E-mail the corresponding author
;
Henrik Sattler
a
;
HenrikSattler@googlemail.com" class="auth_mail" title="E-mail the corresponding author
;
Marius Johnen
a
;
marius.johnen@uni-hamburg.de" class="auth_mail" title="E-mail the corresponding author
关键词:
Brand
community
;
Brand
loyalty
;
Community
loyalty
;
Perception of
brand
community
character
;
Scale development
刊名:Journal of Interactive Marketing
出版年:2016
10.
Commentary on “Working consumers: Co-creation of
brand
identity, consumer identity, and
brand
community
identity”
作者:
Roderick J. Brodie
r.brodie@auckland.ac.nz" class="auth_mail" title="E-mail the corresponding author
刊名:Journal of Business Research
出版年:2017
1
2
3
4
5
6
7
8
9
按检索点细分(290)
题名(24)
关键词(36)
文摘(148)
按出版年细分(290)
2027年及以后(21)
2017年(12)
2016年(35)
2015年(12)
2013年(27)
2012年(31)
2011年(26)
2010年(16)
2009年(8)
2008年(10)
2007年(9)
2006年(11)
2005年(10)
2004年(14)
2003年(5)
2002年(7)
2001年(2)
2000年(7)
2000年及以前(27)
NGLC 2004-2010.National Geological Library of China All Rights Reserved.
Add:29 Xueyuan Rd,Haidian District,Beijing,PRC. Mail Add: 8324 mailbox 100083
For exchange or info please contact us via
email
.