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内部出版物
在“
Elsevier电子期刊
”中,
命中:
626
条,耗时:小于0.01 秒
1.
Branding
the destination versus the place: The effects of brand complexity and identification for residents and visitors
作者:
Sebastian Zenker
a
;
zenker@placebrand.eu
Author Vitae
;
Erik Braun
b
;
braun@ese.eur.nl
Author Vitae
;
Sibylle Petersen
c
;
sibylle.petersen@psy.kuleuven.be
Author Vitae
关键词:
Destination
branding
;
Place
branding
;
Brand complexity
;
Multiple stakeholders
;
Place identification
;
Social identity theory
刊名:Tourism Management
出版年:2017
2.
Branding
co-creation with members of online brand communities
作者:
Nick Hajli
a
;
Nick.Hajli@Newcastle.ac.uk" class="auth_mail" title="E-mail the corresponding author
;
Mohana Shanmugam
b
;
Mohana@uniten.edu.my" class="auth_mail" title="E-mail the corresponding author
;
Savvas Papagiannidis
c
;
Savvas.Papagiannidis@ncl.ac.uk" class="auth_mail" title="E-mail the corresponding author
;
Debra Zahay
d
;
debrazb22@gmail.com" class="auth_mail" title="E-mail the corresponding author
;
Marie-Odile Richard
e
;
richarm3@sunyit.edu" class="auth_mail" title="E-mail the corresponding author
关键词:
Branding
co-creation
;
Social media
;
Relationship marketing
;
Trust
;
Commitment
;
Loyalty
刊名:Journal of Business Research
出版年:2017
3.
Differences in the city
branding
of European capitals based on online vs. offline sources of information
作者:
Arturo Molina
a
;
b
;
arturo.molina@uclm.es
Author Vitae
;
Alejandra C. Ferná
;
ndez
a
;
alejandracarmen@gmail.com
Author Vitae
;
Mar Gó
;
mez
a
;
b
;
mariamar.gomez@uclm.es
Author Vitae
;
Evangelina Aranda
c
;
evangelina.aranda@uclm.es
Author Vitae
关键词:
City
branding
;
Brand equity
;
Multi-group
;
Western European capitals
;
Online
;
Offline
刊名:Tourism Management
出版年:2017
4.
Health-related elements in green space
branding
in Hong Kong
作者:
Chung-Shing Chan
ccs_johnson@cuhk.edu.hk
Author Vitae
关键词:
City
branding
;
Green brand
;
Green city
;
Green spaces
;
Public health
刊名:Urban Forestry & Urban Greening
出版年:2017
5.
Branding
strategies for high-technology products: The effects of consumer and product innovativeness
作者:
Yann Truong
a
;
yann.truong@escdijon.eu" class="auth_mail" title="E-mail the corresponding author
;
Richard R. Klink
b
;
rklink@loyola.edu" class="auth_mail" title="E-mail the corresponding author
;
Geoff Simmons
c
;
g.simmons@qub.ac.uk" class="auth_mail" title="E-mail the corresponding author
;
Amir Grinstein
d
;
e
;
GrAmir@som.bgu.ac.il" class="auth_mail" title="E-mail the corresponding author
;
Mark Palmer
c
;
m.palmer@qub.ac.uk" class="auth_mail" title="E-mail the corresponding author
关键词:
Innovation
;
Branding
;
Consumer innovativeness
;
Product innovativeness
;
High-technology products
刊名:Journal of Business Research
出版年:2017
6.
Effects of Ralgro at
branding
and Revalor-G at weaning on growth performance of steer calves
作者:
C.L. Bayliff
*
;
M.D. Redden
*
;
J.R. Cole
*
;
A.L. McGee
*
;
C. Stansberry
&dagger
;
;
M.E. Corrigan
&Dagger
;
;
W. Burdett
&Dagger
;
;
D.L. Lalman
;
PAS
*
;
David.Lalman@okstate.edu
关键词:
anabolic implants
;
growing steer
;
average daily gain
;
preconditioning
刊名:The Professional Animal Scientist
出版年:2017
7.
A Korean, a Chinese, and an Indian walk into an American bar: Tapping the Asian-American goldmine
作者:
Steven Chen
stchen@fullerton.edu
;
Yuna Kim
yukim@fullerton.edu
;
Chiranjeev Kohli
;
ckohli@fullerton.edu
关键词:
Asian-Americans
;
Cultural
branding
;
Branding
strategies
;
Long tail marketing
;
Social media
branding
;
Cross cultural marketing
;
Market penetration strategy
刊名:Business Horizons
出版年:2017
8.
“MICE Destinations
Branding
from Corporate Branding perspective”
作者:
Mohammad Enamul Hoque
iiuc.enam@ymail.com" class="auth_mail" title="E-mail the corresponding author
关键词:
Branding
;
Corporate
Branding
;
Destination
Branding
;
and MICE Destination
Branding
刊名:Procedia - Social and Behavioral Sciences
出版年:2016
9.
The role of aesthetic, cultural, utilitarian and
branding
factors in young Chinese consumers' repurchase intention of smartphone brands
作者:
Raffaele Filieri
a
;
Raffaele.Filieri@newcastle.ac.uk
;
Zhibin Lin
b
;
zhibin.lin@northumbria.ac.uk
关键词:
Smartphone brands
;
Young Chinese consumers
;
Chinese culture
;
Mianzi
;
Repurchase intention
刊名:Computers in Human Behavior
出版年:2017
10.
Criteria for Effective Authentic Personal
Branding
for Academic Librarians in Universiti Sains Malaysia Libraries
作者:
Rosnani Ahmad
;
rosnaniahmad@usm.my" class="auth_mail" title="E-mail the corresponding author
;
Laili Hashim
;
Norasiah Harun
关键词:
Academic librarians
;
authentic personal
branding
;
authentic personal
branding
strategies
;
professional image
;
professionalism
刊名:Procedia - Social and Behavioral Sciences
出版年:2016
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