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在“Elsevier电子期刊”中，命中：172条，耗时：0.0359815 秒

在所有数据库中总计命中：2,634条

1.Branding strategies for high-technology products: The effects of consumer and product innovativeness

作者：Yann Truong^a ; ^{yann.truong@escdijon.eu" class="auth_mail" title="E-mail the corresponding author} ; Richard R. Klink^b ; ^{rklink@loyola.edu" class="auth_mail" title="E-mail the corresponding author} ; Geoff Simmons^c ; ^{g.simmons@qub.ac.uk" class="auth_mail" title="E-mail the corresponding author} ; Amir Grinstein^d ; ^e ; ^{GrAmir@som.bgu.ac.il" class="auth_mail" title="E-mail the corresponding author} ; Mark Palmer^c ; ^{m.palmer@qub.ac.uk" class="auth_mail" title="E-mail the corresponding author}

关键词：Innovation ; Branding ; Consumer innovativeness ; Product innovativeness ; High-technology products

刊名：Journal of Business Research

出版年：2017

2.Flag up! - Flagship products as important drivers of perceived brand innovativeness

作者：Marco Hubert^a ; ^{marco.hubert@northumbria.ac.uk} ; Arnd Florack^b ; ^{arnd.florack@univie.ac.at} ; Rafael Gattringer^b ; Tim Eberhardt^c ; ^{t.eberhardt@muenster-research.de} ; Ellen Enkel^d ; ^{ellen.enkel@zu.de} ; Peter Kenning^e ; ^{Peter.Kenning@uni-duesseldorf.de}

关键词：Perceived brand innovativeness ; Flagship product ; Brand image ; Typicality ; Innovation management ; Brand management

刊名：Journal of Business Research

出版年：2017

3.Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy

作者：Hao Zhang^a ; ^{hzhang@mail.neu.edu.cn" class="auth_mail" title="E-mail the corresponding author} ; Xiaoning Liang^b ; Shiquan Wang^c

关键词：Customer value anticipation ; Product innovativeness ; Customer lifetime value ; Customer equity ; Advertising appeals

刊名：Journal of Business Research

出版年：2016

4.Vicarious innovativeness or vicarious learning: The role of existing vicarious innovativeness in new product purchase intentions

作者：Chih-Wei Chao^a ; ^{Fred.Chao@newcastle.edu.au" class="auth_mail" title="E-mail the corresponding author} ; Mike Reid^b ; Yu-Chen Hung^c

关键词：Vicarious innovativeness ; Vicarious learning ; Consumer innovativeness ; New production purchase intention

刊名：Australasian Marketing Journal (AMJ)

出版年：2016

5.Connecting Strategic Thinking with Product Innovativeness to Reinforce NPD Support Process

作者：Syeda Asiya Zenab Kazmi ; ^{asiyakazmi@hotmail.com} ; Marja Naaranoja ; Juha Kytola ; Jussi Kantola

关键词：Strategic thinking ; product innovation ; corporate goals ; diagnostic approach ; multinational company ; management initiatives ; customer value

刊名：Procedia - Social and Behavioral Sciences

出版年：2016

6.The Relationship between Product Characteristics, Customer and Supplier Involvement and New Product Development

作者：Kaveh Abdolmaleki ; Sahar Ahmadian ; ^{dr.ahmadian1@gmail.com" class="auth_mail" title="E-mail the corresponding author}

关键词：Product differentiation ; Product innovativeness ; Product modularity ; Customer involvement ; Supplier involvement ; Product development

刊名：Procedia Economics and Finance

出版年：2016

7.Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises

作者：Nathaniel Boso^a ; ^{N.Boso@Leeds.ac.uk" class="auth_mail" title="E-mail the corresponding author} ; Vicky M. Story^b ; ^{V.M.Story@Lboro.ac.uk" class="auth_mail" title="E-mail the corresponding author} ; John W. Cadogan^c ; ^d ; ^{j.w.cadogan@Lboro.ac.uk" class="auth_mail" title="E-mail the corresponding author} ; Jonathan Annan^e ; ^{jothananan@yahoo.com" class="auth_mail" title="E-mail the corresponding author} ; Selma Kadić-Maglajlić^f ; ^{selma.kadic@efsa.unsa.ba" class="auth_mail" title="E-mail the corresponding author} ; Milena Micevski^g ; ^{milena.micevski@univie.ac.at" class="auth_mail" title="E-mail the corresponding author}

关键词：Radical product innovation capability ; Strategic orientation ; Sales performance ; Developed economy ; Developing economy

刊名：Journal of Business Research

出版年：2016

8.The impact of networking on competitiveness via organizational learning, employee innovativeness, and innovation process: A mediation model

作者：Zafar Husain^a ; ^{zafar.husain@aau.ac.ae" class="auth_mail" title="E-mail the corresponding author} ; ^{zafar_husain@yahoo.com" class="auth_mail" title="E-mail the corresponding author} ; ^{zafar_husain@hotmail.com" class="auth_mail" title="E-mail the corresponding author} ; Mumin Dayan^b ; C. Anthony Di Benedetto^c

关键词：Organizational networking ; Competitiveness ; Employee innovativeness ; Organizational learning ; Innovation process and IT

刊名：Journal of Engineering and Technology Management

出版年：2016

9.The effects of installed base innovativeness and recency on content sales in a platform-mediated market

作者：John Healey^a ; ^{jhealey@tulane.edu" class="auth_mail" title="E-mail the corresponding author} ; Wendy W. Moe^b ; ¹ ; ^{wmoe@rhsmith.umd.edu" class="auth_mail" title="E-mail the corresponding author}

关键词：Entertainment marketing ; Installed base effects ; Product lifecycles ; Regression models ; Diffusion models

刊名：International Journal of Research in Marketing

出版年：2016

10.Managerial learning and new product innovativeness in high-tech industries: Curvilinear effect and the role of multilevel institutional support

作者：Lin Yuan¹ ; ² ; ^{LinYuan@umac.mo" class="auth_mail" title="E-mail the corresponding author}Author Vitae ; Xiaoyun Chen ; ^{XYChen@umac.mo" class="auth_mail" title="E-mail the corresponding author}Author Vitae

关键词：New product innovativeness ; Managerial learning ; Institutional support ; Institutional environment ; Emerging market

刊名：Industrial Marketing Management

出版年：2015

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