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内部出版物
CNKI学位论文(2)
知网期刊论文(3)
在“
Elsevier电子期刊
”中,
命中:
8
条,耗时:小于0.01 秒
在所有数据库中总计命中:
5
条
1.
Conceptualization of Immersive Brand Experience (IBX) Measurement Scale of Emotion
作者:
Rafidah Othman
;
rafidah151@gmail.com" class="auth_mail" title="E-mail the corresponding author
;
Rosidah
Musa
;
Mazzini Muda
;
Rozita Naina Mohamed
关键词:
Airline companies
;
Immersive Brand Experience (IBX)
;
Spirituality
;
Flightscape.
刊名:Procedia Economics and Finance
出版年:2016
2.
The Effect of Trust and Information Sharing on Relationship Commitment in Supply Chain Management
作者:
Zainah Abdullah
;
zainah713@salam.uitm.edu.my" class="auth_mail
;
Rosidah
Musa
关键词:
trust
;
information sharing
;
relationship commitment
;
supply chain management
刊名:Procedia - Social and Behavioral Sciences
出版年:15 May 2014
3.
Factors Influencing Attitude towards Halal Cosmetic among Young Adult Urban Muslim Women: A Focus Group Analysis
作者:
Azreen Jihan bt Che Mohd Hashim
;
azreenjihan@gmail.com" class="auth_mail
;
Rosidah
Musa
关键词:
Halal cosmetic
;
attitude
;
user
;
non-user
刊名:Procedia - Social and Behavioral Sciences
出版年:15 May 2014
4.
Unleashing the Effect of Store Atmospherics on Hedonic Experience and Store Loyalty
作者:
Nur Shahrulliza Muhammad
;
nurshahrulliza@salam.uitm.edu.my" class="auth_mail
;
Rosidah
Musa
;
Noordiana Sadar Ali
关键词:
store atmospherics
;
hedonic experience
;
store loyalty
;
store design factors
;
ambient factors
;
social factors
刊名:Procedia - Social and Behavioral Sciences
出版年:15 May 2014
5.
Focus Group Method an Aid to Explore Brand Experience and Contextual Factors
作者:
Wan Nadiah Mohd Nadzri
;
Rosidah
Musa
;
rosidah
m@salam.uitm.edu.my" class="auth_mail
关键词:
Brand experience
;
focus group
;
consumer research
;
automotive industry
刊名:Procedia - Social and Behavioral Sciences
出版年:15 May 2014
6.
New Insights to The National HEIs Rating System: Exploring the attributes of Student Experiential and Engagement Value Index (SEEVI)
作者:
Rosidah
Musa
;
Janiffa Saidon
关键词:
Experiential Value
;
Engagement Value
;
Student Quality
;
Quality Education
;
Higher Education
刊名:Procedia - Social and Behavioral Sciences
出版年:10 October, 2013
7.
Breaking through the Clutter in Media Environment: How Do Celebrities Help?
作者:
Mazzini Muda
;
mazzini.muda@gmail.com
;
Rosidah
Musa
;
Lennora Putit
关键词:
Clutter
;
celebrity
;
endorsement
;
meaning transfer
刊名:Procedia - Social and Behavioral Sciences
出版年:2012
8.
The Effects of Green Image of Retailers on Shopping Value and Store Loyalty
作者:
Jamaliah Mohd. Yusof
;
Rosidah
Musa
;
Sofiah Abd. Rahman
关键词:
Green image
;
shopping value
;
store loyalty
;
consumer behavior
刊名:Procedia - Social and Behavioral Sciences
出版年:2012
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