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常用资源
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内部出版物
SpringerLink电子期刊(5)
ProQuest学位论文(1)
在“
SpringerLink电子期刊
”中,
命中:
5
条,耗时:0.0120279 秒
在所有数据库中总计命中:
6
条
1.
The interrelationships between brand and channel choice
作者:
Scott A. Neslin (1)
Kinshuk Jerath (2)
Anand
Bodapati
(3)
Eric T. Bradlow (4)
John Deighton (5)
Sonja Gensler (6)
Leonard Lee (2)
Elisa Montaguti (7)
Rahul Telang (8)
Raj Venkatesan (9)
Peter C. Verhoef (10) (11)
Z. John Zhang (4)
关键词:
Brand choice
;
Channel choice
;
Learning
;
Utility theory
刊名:Marketing Letters
出版年:2014
2.
Challenges and opportunities in high-dimensional choice data analyses
作者:
Prasad Naik
;
Michel Wedel
;
Lynd Bacon
;
Anand
Bodapati
;
Eric Bradlow
;
Wagner Kamakura
;
Jeffrey Kreulen
;
Peter Lenk
;
David M. Madigan and Alan Montgomery
关键词:
Challenges
;
Opportunities
;
High
;
dimensional choice data analyses
;
Modern businesses
;
Four
;
way VAST matrix arrays
刊名:Marketing Letters
出版年:2008
3.
Choice Models and Customer Relationship Management
作者:
Wagner Kamakura
;
Carl F. Mela
;
Asim Ansari
;
Anand
Bodapati
;
Pete Fader
;
Raghuram Iyengar
;
Prasad Naik
;
Scott Neslin
;
Baohong Sun and Peter C. Verhoef
;
et al.
关键词:
customer relationship management
;
direct marketing
刊名:Marketing Letters
出版年:2005
4.
Multiple-Category Decision-Making: Review and Synthesis
作者:
Gary J. Russell
;
S. Ratneshwar
;
Allan D. Shocker
;
David Bell
;
Anand
Bodapati
;
Alex Degeratu
;
Lutz Hildebrandt
;
Namwoon Kim
;
S. Ramaswami and Venkatash H Shankar
关键词:
Multiple
;
Category Choice
;
Consideration Sets
;
Cross
;
Category Dependence
;
Product Bundling
;
Market Baskets
刊名:Marketing Letters
出版年:1999
5.
Perspectives on Multiple Category Choice
作者:
Gary Russell
;
David Bell
;
Anand
Bodapati
;
Christina Brown
;
Joengwen Chiang
;
Gary Gaeth
;
Sunil Gupta and Puneet Manchanda
关键词:
multiple category choice
;
product bundles
;
market basket models
刊名:Marketing Letters
出版年:1997
1
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