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内部出版物
SpringerLink电子期刊(12096)
在“
SpringerLink电子期刊
”中,
命中:
12,096
条,耗时:小于0.01 秒
在所有数据库中总计命中:
12,096
条
1.
A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of
Brand
Legitimacy and Brand Loyalty
作者:
Rui Guo
;
Lan Tao
;
Caroline Bingxin Li
;
Tao Wang
关键词:
Greenwashing
;
Energy
brand
s
;
Decoupling
;
Legitimacy
;
Brand
loyalty
;
Brand
trust
刊名:Journal of Business Ethics
出版年:2017
2.
The World Heritage list: Which sites promote the
brand
? A big data spatial econometrics approach
作者:
David Wuepper
;
Marc Patry
关键词:
UNESCO World Heritage
;
Collective
brand
;
Cultural tourism
;
Heritage conservation
;
Brand
equity
;
Spatial econometrics
刊名:Journal of Cultural Economics
出版年:2017
3.
Brand
love: development and validation of a practical scale
作者:
Richard P. Bagozzi
;
Rajeev Batra
;
Aaron Ahuvia
关键词:
Brand
love
;
Brand
management
;
Brand
loyalty
;
Brand
trust
;
Brand
attachment
刊名:Marketing Letters
出版年:2017
4.
This is Advertising! Effects of Disclosing Television
Brand
Placement on Adolescents
作者:
Eva A. van Reijmersdal
;
Sophie C. Boerman…
关键词:
Disclosure
;
Forewarning
;
Brand
placement
;
Adolescents
;
Advertising
;
Persuasion knowledge
刊名:Journal of Youth and Adolescence
出版年:2017
5.
Rapid Determination of Trace Elements in Macedonian Grape
Brand
ies for Their Characterization and Safety Evaluation
作者:
Violeta Ivanova-Petropulos
;
Biljana Balabanova
;
Elena Bogeva…
关键词:
Rakija (grape
brand
y)
;
Aging
;
Oak
;
Trace elemental analysis
;
GFAAS
刊名:Food Analytical Methods
出版年:2017
6.
A longitudinal examination of the impact of quality perception gap on
brand
performance in the US Automotive Industry
作者:
M. Billur Akdeniz
;
Roger J. Calantone
关键词:
Quality perception gap
;
Objective quality
;
Perceived quality
;
Marketing signals
;
Panel data econometrics
;
Automotive industry
刊名:Marketing Letters
出版年:2017
7.
Brand
ing ‘Canadian Experience’ in Immigration Policy: Nation Building in a Neoliberal Era
作者:
Rupaleem Bhuyan
;
Daphne Jeyapal
;
Jane Ku…
关键词:
Immigration policy
;
Canadian experience
;
Nation building
;
Skilled immigrant
;
Racialized immigrants
刊名:Journal of International Migration and Integration
出版年:2017
8.
Brand
architecture strategy and firm value: how leveraging, separating, and distancing the corporate
brand
affects risk and returns
作者:
Liwu Hsu
;
Susan Fournier
;
Shuba Srinivasan
关键词:
Brand
ing
;
Brand
architecture
;
Brand
portfolio strategy
;
Firm performance
;
Shareholder value
;
Abnormal returns
;
Risk
;
Time
;
series econometrics
刊名:Journal of the Academy of Marketing Science
出版年:2016
9.
Managing sub-
brand
ing affect transfer: the role of consideration set size and
brand
loyalty
作者:
Yi He
;
Qimei Chen
;
Leona Tam
;
Ruby P. Lee
关键词:
Sub
;
brand
ing
;
Affect transfer
;
Consideration set
;
Brand
loyalty
刊名:Marketing Letters
出版年:2016
10.
Falling in love with
brand
s: a dynamic analysis of the trajectories of
brand
love
作者:
Tobias Langner
;
Daniel Bruns
;
Alexander Fischer
;
John R. Rossiter
关键词:
Brand
love dynamics
;
Brand
love trajectories
;
Critical incidents
;
Formative experiences
刊名:Marketing Letters
出版年:2016
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