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内部出版物
Wiley电子期刊(5)
SpringerLink电子期刊(101)
Elsevier电子期刊(167)
Springer电子图书(1)
ProQuest学位论文(112)
在“
SpringerLink电子期刊
”中,
命中:
101
条,耗时:小于0.01 秒
在所有数据库中总计命中:
386
条
1.
Bayesian equilibria for uncertain bimatrix game with asymmetric information
作者:
Xiangfeng Yang
;
Jinwu Gao
关键词:
Uncertain bimatrix game
;
Uncertain payoffs
;
Bayesian Nash equilibrium
;
Uncertain measure
;
Two
;
firm
advertising
problem
刊名:Journal of Intelligent Manufacturing
出版年:2017
2.
Hashkat: large-scale simulations of online social networks
作者:
Kevin Ryczko
;
Adam Domurad
;
Nicholas Buhagiar…
关键词:
Agent
;
based modeling
;
Kinetic Monte Carlo
;
Online social network
;
Network evolution
;
Information propagation
;
Simulation
刊名:Social Network Analysis and Mining
出版年:2017
3.
An
Advertising
Strategy
Using Consumption Externality and Forgetting in the Case of Japanese Electronic Books
作者:
Keita Kinjo
;
Takeshi Ebina
关键词:
Consumption externality
;
Advertising
strategy
;
Dynamic
advertising
;
Japanese electronic books
;
Optimal pricing
;
Forgetting rate
刊名:The Review of Socionetwork Strategies
出版年:2016
4.
The effects of creativity on
advertising
wear-in and wear-out
作者:
Jiemiao Chen
;
Xiaojing Yang
;
Robert E. Smith
关键词:
Advertising
creativity
;
Advertising
repetition
;
Ad wear
;
in and wear
;
out
刊名:Journal of the Academy of Marketing Science
出版年:2016
5.
Negative
Advertising
and the Dynamics of Candidate Support
作者:
Kevin K. Banda
;
Jason H. Windett
刊名:Political Behavior
出版年:2016
6.
Renewable Energy Awareness and Education in India
作者:
Saurabh Mishra
关键词:
Awareness
;
Energy
;
Proliferation
;
Strategy
;
Audience
刊名:Current Sustainable/Renewable Energy Reports
出版年:2016
7.
Negative Campaigning in the Social Media Age: Attack
Advertising
on Facebook
作者:
Zachary J. Auter
;
Jeffrey A. Fine
关键词:
Elections
;
Campaigns
;
Negativity
;
Social Media
刊名:Political Behavior
出版年:2016
8.
Online purchaser segmentation and promotion
strategy
selection: evidence from Chinese E-commerce market
作者:
Ying Liu
;
Hong Li
;
Geng Peng
;
Benfu Lv
;
Chong Zhang
关键词:
Online purchaser segmentation
;
Cluster analysis
;
Promotion
strategy
;
Sensitivity to promotion
strategy
刊名:Annals of Operations Research
出版年:2015
9.
Pricing Strategies for Maximizing Viral
Advertising
in Social Networks
作者:
Bolei Zhang (17)
Zhuzhong Qian (17)
Wenzhong Li (17)
Sanglu Lu (17)
17. State Key Laboratory for Novel Software Technology
;
Nanjing University
;
Nanjing
;
China
关键词:
Viral
advertising
;
Influence maximization
;
Social networks
刊名:Lecture Notes in Computer Science
出版年:2015
10.
Mechanism Analysis of Competitive Information Synchronous Dissemination in Social Networks
关键词:
Social network
;
Social evolutionary game
;
Coordination game
;
Information dissemination
刊名:Lecture Notes in Computer Science
出版年:2016
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