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SpringerLink电子期刊(64)

在“SpringerLink电子期刊”中，命中：64条，耗时：小于0.01 秒

在所有数据库中总计命中：328条

1. Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR

作者： Saim Kashmiri ; Cameron Duncan Nicol…

关键词：Customer data breach ; Contagion effect ; Social network theory ; Marketing influence ; Marketing capability ; Corporate social performance

刊名：Journal of the Academy of Marketing Science

出版年：2017

2. The variable effects of dynamic capability by firm size: the interaction of innovation and marketing capabilities in competitive industries

作者： Don Jyh-Fu Jeng ; Artur Pak

关键词：Dynamic capability ; Innovation capability ; Marketing capability ; Firm size ; Resource ; advantage theory ; Industry competitiveness

刊名：International Entrepreneurship and Management Journal

出版年：2016

3. Marketing Capabilities Drive Competitive Advantages: Evidence from China’s Agribusinesses

作者： Qiong Yao ; Shiyuan Gong ; Haiying Wei

关键词：Agribusiness ; Marketing capability ; Competitive advantage ; Ownership ; Industry

刊名：Agricultural Research

出版年：2016

4. Mediating effect of marketing capability and reward philosophy in the relationship between entrepreneurial orientation and firm performance

作者： Aluisius Hery Pratono ; Rosli Mahmood

关键词：Firm performance ; Entrepreneurial orientation ; Reward philosophy ; Marketing capability

刊名：Journal of Global Entrepreneurship Research

出版年：2015

5. The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence

作者： Ralf Wilden ; Siegfried P. Gudergan

关键词：Marketing capabilities ; Technological capabilities ; Market sensing ; Reconfiguring ; Dynamic capability ; Environmental turbulence ; Partial least squares ; FIMIX ; PLS

刊名：Journal of the Academy of Marketing Science

出版年：2015

6. Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes

作者： Michael T. Krush ; Ravipreet S. Sohi…

关键词：Marketing capabilities ; Dispersion ; Marketing influence ; Business unit performance ; Accountability

刊名：Journal of the Academy of Marketing Science

出版年：2015

7. The financial contribution of customer-oriented marketing capability

作者：Fernando Angulo-Ruiz (1)
Naveen Donthu (2)
Diego Prior (3)
Josep Rialp (3)

关键词：Customer ; oriented marketing capability ; Tobin’s q ; Analyst recommendations ; Network data envelopment analysis

刊名：Journal of the Academy of Marketing Science

出版年：2014

8. The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach

作者： Jay Weerawardena ; Gillian Sullivan Mort…

关键词：International vision ; Organizational learning ; Marketing capability ; Organizational subsystems ; Early internationalization ; Dynamic capabilities ; Born globals ; Innovation

刊名：Journal of the Academy of Marketing Science

出版年：2015

9. Understanding Internet service switching behaviour based on the stage model

作者： Chang Hee Han ; Swati Tyagi ; Namgyu Kim…

刊名：Information Systems and E-Business Management

出版年：2016

10. Design of Marketing Scenario Planning Based on Business Big Data Analysis

关键词：Business intelligence ; Prescriptive analytics ; Big data ; Marketing scenario ; Scenario optimization

刊名：Lecture Notes in Computer Science

出版年：2015

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