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Wiley电子期刊(26)	SpringerLink电子期刊(746)	NATURE电子期刊(11)	ACS电子期刊(1)
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在“SpringerLink电子期刊”中，命中：746条，耗时：0.0219908 秒

在所有数据库中总计命中：2,746条

1. Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches

作者： V Kumar ; Amalesh Sharma ; Shaphali Gupta

关键词：Strategic marketing research ; Statistical/econometric models ; Journal types ; Estimation approaches ; Citation ; Strategic contributions

刊名：Journal of the Academy of Marketing Science

出版年：2017

2. Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR

作者： Saim Kashmiri ; Cameron Duncan Nicol…

关键词：Customer data breach ; Contagion effect ; Social network theory ; Marketing influence ; Marketing capability ; Corporate social performance

刊名：Journal of the Academy of Marketing Science

出版年：2017

3. Efficient influence maximization under TSCM: a suitable diffusion model in online social networks

作者： Yadong Qin ; Jun Ma ; Shuai Gao

关键词：Social networks ; Influence maximization ; Three degrees of influence ; Diffusion models

刊名：Soft Computing

出版年：2017

4. The influence of marketing on the sports betting attitudes and consumption behaviours of young men: implications for harm reduction and prevention strategies

作者： Emily G. Deans ; Samantha L. Thomas ; Jeffrey Derevensky…

关键词：Marketing ; Young men ; Sports ; Normalisation ; Betting ; Harm reduction

刊名：Harm Reduction Journal

出版年：2017

5. Using Social Marketing Theory as a Framework for Understanding and Increasing HPV Vaccine Series Completion Among Hispanic Adolescents: A Qualitative Study

作者： Angelica M. Roncancio ; Kristy K. Ward ; Chakema C. Carmack…

关键词：HPV ; Social marketing theory ; Hispanic women ; Intervention development ; Vaccine completion

刊名：Journal of Community Health

出版年：2017

6. Firm capabilities and growth: the moderating role of market conditions

作者： Hui Feng ; Neil A. Morgan ; Lopo L. Rego

关键词：Marketing capabilities ; Research ; and ; development capabilities ; Operations capabilities ; Firm growth ; Munificence ; Competitive dynamism

刊名：Journal of the Academy of Marketing Science

出版年：2017

7. The influence of positive affect on consideration set formation in memory-based choice

作者： Michael J. Barone ; Alexander Fedorikhin ; David E. Hansen

关键词：Positive affect ; Consideration sets ; Memory ; based choice ; Atypical brands

刊名：Marketing Letters

出版年：2017

8. The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework

作者： Paul Valentin Ngobo

关键词：Customer loyalty ; Share of wallet ; Relative attitudes ; Scanner data ; Hidden Markov Models (HMM)

刊名：Journal of the Academy of Marketing Science

出版年：2017

9. Identifying effective factors on consumers’ choice behavior toward green products: the case of Tehran, the capital of Iran

作者： Hassan Rahnama ; Shayan Rajabpour

关键词：Green product ; Consumption values ; Environmental value ; Epistemic value

刊名：Environmental Science and Pollution Research

出版年：2017

10. A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty

作者： Rui Guo ; Lan Tao ; Caroline Bingxin Li ; Tao Wang

关键词：Greenwashing ; Energy brands ; Decoupling ; Legitimacy ; Brand loyalty ; Brand trust

刊名：Journal of Business Ethics

出版年：2017

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