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在“
SpringerLink电子期刊
”中,
命中:
221,358
条,耗时:小于0.01 秒
在所有数据库中总计命中:
45
条
1.
Synergistic effects of social media and traditional
mark
eting on brand sales: capturing the time-varying effects
作者:
V. Kumar
;
JeeWon Brianna Choi
;
Mallik Greene
关键词:
Social media
;
Time
;
varying effect model
;
Integrated
mark
eting communications
;
Mark
eting effectiveness
;
Consumer packaged goods
刊名:Journal of the Academy of
Mark
eting Science
出版年:2017
2.
Mark
et Power in Emission Permit Markets: Theory and Evidence from the EU ETS
作者:
Beat Hintermann
关键词:
Emission permit
mark
ets
;
Mark
et power
;
EU ETS
;
Cost pass
;
through
刊名:Environmental and Resource Economics
出版年:2017
3.
Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT,
mark
eting, and CSR
作者:
Saim Kashmiri
;
Cameron Duncan Nicol…
关键词:
Customer data breach
;
Contagion effect
;
Social network theory
;
Mark
eting influence
;
Mark
eting capability
;
Corporate social performance
刊名:Journal of the Academy of
Mark
eting Science
出版年:2017
4.
Shedding light on the CMO revolving door: a study of the antecedents of Chief
Mark
eting Officer turnover
作者:
Pravin Nath
;
Vijay Mahajan
关键词:
CMO
;
TMT
;
Tenure
;
Turnover
;
Exit
;
Departure
;
Quit
;
Leave
;
Stay
;
Terminate
;
Mark
eting experience
;
Mark
eting background
;
Performance
;
Growth
;
Sales
;
Profit
;
Industry
;
Instability
;
Organizational adaptation
;
Managerial capital
;
Sociopolitical
;
Scapegoat
;
CEO
;
Appointment
;
Succession
刊名:Journal of the Academy of
Mark
eting Science
出版年:2017
5.
Firm capabilities and growth: the moderating role of
mark
et conditions
作者:
Hui Feng
;
Neil A. Morgan
;
Lopo L. Rego
关键词:
Mark
eting capabilities
;
Research
;
and
;
development capabilities
;
Operations capabilities
;
Firm growth
;
Munificence
;
Competitive dynamism
刊名:Journal of the Academy of
Mark
eting Science
出版年:2017
6.
Accessing the influence of strategic
mark
eting research on generating impact: moderating roles of models, journals, and estimation approaches
作者:
V Kumar
;
Amalesh Sharma
;
Shaphali Gupta
关键词:
Strategic
mark
eting research
;
Statistical/econometric models
;
Journal types
;
Estimation approaches
;
Citation
;
Strategic contributions
刊名:Journal of the Academy of
Mark
eting Science
出版年:2017
7.
Event study methodology in the
mark
eting literature: an overview
作者:
Alina Sorescu
;
Nooshin L. Warren…
关键词:
Event study
;
Stock returns
;
Abnormal stock performance
;
Corporate announcements
;
Financial value of
mark
eting actions
刊名:Journal of the Academy of
Mark
eting Science
出版年:2017
8.
pheS
*
, an effective host-genotype-independent counter-selectable
mark
er for
mark
er-free chromosome deletion in
Bacillus amyloliquefaciens
作者:
Chaoyang Zhou
;
Lingling Shi
;
Bin Ye
;
Haichao Feng…
关键词:
B. amyloliquefaciens
;
Counter
;
selectable
mark
er
;
pheS*
;
Un
mark
ed genetic manipulation
刊名:Applied Microbiology and Biotechnology
出版年:2017
9.
Assessment of DNA
mark
ers for seed contamination testing and selection of disease resistance in cabbage
作者:
Kazutaka Kawamura
;
Motoki Shimizu
;
Takahiro Kawanabe
;
Zujing Pu
;
Taro Kodama…
关键词:
Brassica oleracea
;
Mark
er assisted selection
;
Clubroot disease
;
Fusarium yellows
;
SSR
mark
er
;
S haplotype
刊名:Euphytica
出版年:2017
10.
Associating chemical analysis to molecular
mark
ers for the valorization of
Citrus aurantium
leaves: a useful starting point for
mark
er-assisted selection
作者:
Myriam Lamine
;
Fatma Zohra Rahali
;
Ghaith Hamdaoui
;
Sawsen Selmi
;
Ahmed Mliki…
关键词:
Antioxidant activity
;
C. aurantium leaves
;
Mark
er
;
metabolite association
;
Secondary metabolites
;
SSR
刊名:Euphytica
出版年:2017
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