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How often should a firm modify its products? A Bayesian analysis of automobile modification cycles
作者:
Goksel Yalcinkaya
;
Tevfik
Aktekin
;
Sengun Yeniyurt
;
Setiadi Umar
关键词:
Product modification
;
Bayesian inference
;
MCMC estimation
;
Finite mixtures
;
Generalized gamma models
;
New product development
刊名:Marketing Letters
出版年:2017
1
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