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在“
SpringerLink电子期刊
”中,
命中:
602
条,耗时:小于0.01 秒
在所有数据库中总计命中:
19,367
条
1.
The trajectory of customer
loyalty
: an empirical test of Dick and Basu’s
loyalty
framework
作者:
Paul Valentin Ngobo
关键词:
Customer
loyalty
;
Share of wallet
;
Relative attitudes
;
Scanner data
;
Hidden Markov Models (HMM)
刊名:Journal of the Academy of Marketing Science
出版年:2017
2.
A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand
Loyalty
作者:
Rui Guo
;
Lan Tao
;
Caroline Bingxin Li
;
Tao Wang
关键词:
Greenwashing
;
Energy brands
;
Decoupling
;
Legitimacy
;
Brand
loyalty
;
Brand trust
刊名:Journal of Business Ethics
出版年:2017
3.
The effects of perceived value on
loyalty
: the moderating effect of market orientation adoption
作者:
Ana Isabel Polo Peña
;
Dolores María Frías Jamilena…
关键词:
Service firms
;
Market orientation
;
Moderating effect
;
Perceived value
;
Loyalty
刊名:Service Business
出版年:2017
4.
Brand love: development and validation of a practical scale
作者:
Richard P. Bagozzi
;
Rajeev Batra
;
Aaron Ahuvia
关键词:
Brand love
;
Brand management
;
Brand
loyalty
;
Brand trust
;
Brand attachment
刊名:Marketing Letters
出版年:2017
5.
Loyalty
as a matter of principle: the influence of standards of judgment on customer
loyalty
作者:
Edwin Love
;
Mark Staton
;
Jeff D. Rotman
关键词:
Consumer decision
;
making
;
Customer
loyalty
;
Brand attachment
;
Brand attitude
;
Standards of judgment
;
Deontology
;
Utilitarianism
刊名:Marketing Letters
出版年:2016
6.
Do managers know what their customers think and why?
作者:
G. Tomas M. Hult
;
Forrest V. Morgeson III…
关键词:
Organizational learning
;
Customer satisfaction
;
Customer orientation
;
American Customer Satisfaction Index (ACSI)
刊名:Journal of the Academy of Marketing Science
出版年:2017
7.
Understanding
loyalty
program effectiveness: managing target and bystander effects
作者:
Lena Steinhoff
;
Robert W. Palmatier
关键词:
Loyalty
program
;
Bystander effect
;
Reward programs
;
Reward elements
;
Relationship marketing
刊名:Journal of the Academy of Marketing Science
出版年:2016
8.
Managing sub-branding affect transfer: the role of consideration set size and brand
loyalty
作者:
Yi He
;
Qimei Chen
;
Leona Tam
;
Ruby P. Lee
关键词:
Sub
;
branding
;
Affect transfer
;
Consideration set
;
Brand
loyalty
刊名:Marketing Letters
出版年:2016
9.
Divided attitudinal
loyalty
and customer value: role of dealers in an indirect channel
作者:
Sridhar N. Ramaswami
;
S. Arunachalam
关键词:
Divided attitudinal
loyalty
;
Customer value
;
Dealer recommendation
刊名:Journal of the Academy of Marketing Science
出版年:2016
10.
Does the Quality of Academic Life Matter for Students’ Performance,
Loyalty
and University Recommendation?
作者:
Eugénia Pedro
;
João Leitão
;
Helena Alves
关键词:
Academic performance
;
Higher education
;
Loyalty
;
Quality of academic life
;
Recommendation
刊名:Applied Research in Quality of Life
出版年:2016
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