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CNKI期刊论文0611(1291)
在“
SpringerLink电子期刊
”中,
命中:
41,457
条,耗时:小于0.01 秒
在所有数据库中总计命中:
747,863
条
1.
Synergistic effects of social media and traditional
market
ing on brand sales: capturing the time-varying effects
作者:
V. Kumar
;
JeeWon Brianna Choi
;
Mallik Greene
关键词:
Social media
;
Time
;
varying effect model
;
Integrated
market
ing communications
;
Market
ing effectiveness
;
Consumer packaged goods
刊名:Journal of the Academy of
Market
ing Science
出版年:2017
2.
Market
Power in Emission Permit Markets: Theory and Evidence from the EU ETS
作者:
Beat Hintermann
关键词:
Emission permit
market
s
;
Market
power
;
EU ETS
;
Cost pass
;
through
刊名:Environmental and Resource Economics
出版年:2017
3.
Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT,
market
ing, and CSR
作者:
Saim Kashmiri
;
Cameron Duncan Nicol…
关键词:
Customer data breach
;
Contagion effect
;
Social network theory
;
Market
ing influence
;
Market
ing capability
;
Corporate social performance
刊名:Journal of the Academy of
Market
ing Science
出版年:2017
4.
Shedding light on the CMO revolving door: a study of the antecedents of Chief
Market
ing Officer turnover
作者:
Pravin Nath
;
Vijay Mahajan
关键词:
CMO
;
TMT
;
Tenure
;
Turnover
;
Exit
;
Departure
;
Quit
;
Leave
;
Stay
;
Terminate
;
Market
ing experience
;
Market
ing background
;
Performance
;
Growth
;
Sales
;
Profit
;
Industry
;
Instability
;
Organizational adaptation
;
Managerial capital
;
Sociopolitical
;
Scapegoat
;
CEO
;
Appointment
;
Succession
刊名:Journal of the Academy of
Market
ing Science
出版年:2017
5.
Firm capabilities and growth: the moderating role of
market
conditions
作者:
Hui Feng
;
Neil A. Morgan
;
Lopo L. Rego
关键词:
Market
ing capabilities
;
Research
;
and
;
development capabilities
;
Operations capabilities
;
Firm growth
;
Munificence
;
Competitive dynamism
刊名:Journal of the Academy of
Market
ing Science
出版年:2017
6.
Event study methodology in the
market
ing literature: an overview
作者:
Alina Sorescu
;
Nooshin L. Warren…
关键词:
Event study
;
Stock returns
;
Abnormal stock performance
;
Corporate announcements
;
Financial value of
market
ing actions
刊名:Journal of the Academy of
Market
ing Science
出版年:2017
7.
Accessing the influence of strategic
market
ing research on generating impact: moderating roles of models, journals, and estimation approaches
作者:
V Kumar
;
Amalesh Sharma
;
Shaphali Gupta
关键词:
Strategic
market
ing research
;
Statistical/econometric models
;
Journal types
;
Estimation approaches
;
Citation
;
Strategic contributions
刊名:Journal of the Academy of
Market
ing Science
出版年:2017
8.
Do credit associations compete with each other in Japanese regional lending
market
s?
作者:
Kazumine Kondo
关键词:
Credit associations
;
Abolition of convoy system of financial regulation
;
Lending rates
;
Market
share of credit associations
;
Regional lending
market
刊名:Journal of Economics and Finance
出版年:2017
9.
A definition for gamification: anchoring gamification in the service
market
ing literature
作者:
Kai Huotari
;
Juho Hamari
关键词:
Gamification
;
Game design
;
Service
market
ing
;
Service design
;
Persuasive technologies
;
Service
;
dominant logic
刊名:Electronic
Market
s
出版年:2017
10.
Do global financial crises validate assertions of fractal
market
hypothesis?
作者:
Arif Billah Dar
;
Niyati Bhanja…
关键词:
Fractal
market
hypothesis
;
Crisis
;
Power spectrum
刊名:International Economics and Economic Policy
出版年:2017
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