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ProQuest学位论文(50)
在“
ProQuest学位论文
”中,
命中:
50
条,耗时:小于0.01 秒
在所有数据库中总计命中:
130
条
1.
Essays on the reaction of financial markets to two marketing investments:
Sport
s
sponsorship
s and sales force sizing.
作者:
Myer
;
Duane W.
学历:Ph.D.
年:2013
2.
Using Leadership in Energy and Environmental Design (LEED) Certification to solicit
sponsorship
s: A strategic framework for public
sport
facility marketers.
作者:
Huberty
;
Lana L.
学历:Doctor
年:2013
3.
Ambush Marketing: A Chinese Perspective.
作者:
Liu
;
Yuqi.
关键词:
sport
sponsorship
;
China
;
ambush marketing
;
experts.
学历:Master
年:2013
4.
The tie that binds: An examination of the relationship between fan motivations and
sponsorship
recognition among college
sport
consumers.
作者:
Shafer
;
Laniesa.
学历:Master
年:2013
5.
Sport
s
sponsorship
effects: The Role of Logo Visual Fluency,Familiarity,and Sponsor-Event Congruence for Audience Recall of Team Sponsors.
作者:
Chao
;
Wen-Chi.
学历:Master
年:2011
6.
Influence of brand exposure frequency and
sport
involvement on
sport
sponsorship
effects: An examination of mere exposure.
作者:
Lee
;
Sanghak.
学历:Doctor
年:2010
7.
The Effects of Elite Player Exodus on
Sport
s Systems in Developing Countries: A Case Study of the Ghana Premier League.
作者:
Osei Owusu
;
Ian.
学历:Master
年:2012
8.
Understanding the role of consumer goodwill in
sponsorship
: An application of appraisal theory.
作者:
Sawatari
;
Yuko.
学历:Doctor
年:2012
9.
An examination of professional niche
sport
sponsorship
: Sponsors' objectives and selection criteria.
作者:
Greenhalgh
;
Greg P.
学历:Doctor
年:2010
10.
Attitudes towards
sport
s
sponsorship
at Srinakharinwirot University in Thailand.
作者:
Srisiri
;
Sununta.
学历:Doctor
年:2008
1
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