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内部出版物
Wiley电子期刊(3)
SpringerLink电子期刊(49)
Elsevier电子期刊(61)
Springer电子图书(5)
ProQuest学位论文(71)
在“
Elsevier电子期刊
”中,
命中:
61
条,耗时:小于0.01 秒
在所有数据库中总计命中:
189
条
1.
Ticket consumption forecast for Brazilian championship games
作者:
Adriana Bruscato Bortoluzzo
a
;
adrianab@insper.edu.br
;
Mauricio Mesquita Bortoluzzo
b
;
Sé
;
rgio Jurandyr Machado
c
;
Tatiana Terabayashi Melhado
a
;
Pedro Iaropoli Trindade
a
;
Bruno Santos Pereira
a
关键词:
Sports
management
;
GLM
;
Ticket consumption
;
Soccer
刊名:Revista de Administração
出版年:2017
2.
Organisational impression congruence: A conceptual model of multi-level impression management operation in
sports
service organisations
作者:
Simon A. Brandon-Lai
a
;
simon.brandonlai@cortland.edu
;
Cole G. Armstrong
b
;
1
;
cole.armstrong@sjsu.edu
;
Gerald R. Ferris
c
;
2
;
gferris@business.fsu.edu
关键词:
Impression management
;
Reputation
;
Services
marketing
;
Organisational impression congruence
刊名:Sport Management Review
出版年:2016
3.
Innovative Approaches to Creation of
Marketing
Communications for
Sports
Clubs
作者:
Michal Varmus
;
michal.varmus@fri.uniza.sk" class="auth_mail" title="E-mail the corresponding author
;
Milan Kubina
关键词:
Sport club
;
customer
;
behaviour
;
communication
刊名:Procedia Economics and Finance
出版年:2015
4.
Professionalized consumption and identity transformations in the field of e
Sports
作者:
Yuri Seo
yuri.seo@vuw.ac.nz" class="auth_mail" title="E-mail the corresponding author
关键词:
Professionalized consumption
;
Identity transformations
;
Consumer culture
;
Serious leisure
;
Social worlds
刊名:Journal of Business Research
出版年:2016
5.
An Examination of the Impact of Cultural Values on Brand Preferences in Tehran's Fashion Market
作者:
Fahimeh Chegini
a
;
fahimeh.chegini@gmail.com" class="auth_mail" title="E-mail the corresponding author
;
Saeed Baghayi Molan
b
;
Somaye Sanei Kashanifar
c
关键词:
consumer behavior
;
cultural values
;
brand preferences
;
self-congruity theory
;
brand personality
刊名:Procedia Economics and Finance
出版年:2016
6.
Real-time Quota-controlled Ticketing System (RQTS) in
Sports
Organizations
作者:
Dursun Katkat
;
dkatkat@atauni.edu.tr" class="auth_mail
关键词:
sports
organization
;
ticketing system
;
sports
marketing
刊名:Procedia - Social and Behavioral Sciences
出版年:21 February, 2014
7.
Public abattoirs in Spain: History, construction characteristics and the possibility of their reuse
作者:
José
;
Marí
;
a Fuentes
a
;
jm.fuentes@upm.es" class="auth_mail" title="E-mail the corresponding author
;
Marí
;
a Ló
;
pez-Sá
;
nchez
b
;
lopez.m.sanchez@gmail.com" class="auth_mail" title="E-mail the corresponding author
;
Ana Isabel Garcí
;
a
a
;
ai.garcia@upm.es" class="auth_mail" title="E-mail the corresponding author
;
Francisco Ayuga
a
;
francisco.ayuga@upm.es" class="auth_mail" title="E-mail the corresponding author
关键词:
Public abattoirs
;
Industrial heritage
;
Reuse
;
Spain
刊名:Journal of Cultural Heritage
出版年:2015
8.
Going for gold: Investigating the (non)sense of increased advertising around major
sports
events
作者:
Maarten J. Gijsenberg
;
M.J.Gijsenberg@rug.nl" class="auth_mail
关键词:
Advertising
;
Marketing
-mix effectiveness
;
Time series
;
Empirical generalizations
刊名:International Journal of Research in
Marketing
出版年:March, 2014
9.
Comment: Measuring
marketing
effectiveness around major
sports
events: A comparison of two studies and a call for action
作者:
Maarten J. Gijsenberg
;
M.J.Gijsenberg@rug.nl" class="auth_mail
刊名:International Journal of Research in
Marketing
出版年:March, 2014
10.
Acceptance, motivations, and usage of social media as a
marketing
communications tool amongst employees of sport national governing bodies
作者:
Andrea N. Eagleman
关键词:
Olympic
;
Sport
;
Social media
;
Marketing
;
Communications
刊名:Sport Management Review
出版年:November, 2013
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